We are seeking a Vice President of Marketing to lead go-to-market strategy, product and solution positioning, and demand programs for an OT cybersecurity platform serving critical infrastructure industries. This role owns marketing strategy across product marketing, field and event marketing, digital and web, and marketing operations, with direct responsibility for team leadership and cross-functional alignment with sales, product, and partners.

The VP of Marketing will be responsible for translating complex technical products and industry requirements into clear positioning and go-to-market programs that support awareness, demand generation, and revenue growth.

This is a hands-on leadership role that combines strategic planning with active involvement in campaign execution, messaging development, and cross-functional delivery. The ideal candidate is comfortable operating in technical, compliance-driven markets and working closely with sales and product teams to support long, complex buying cycles.

Salary range: $180,000 – $220,000

• Own overall marketing strategy and campaign portfolio across awareness, demand generation, and pipeline acceleration.
• Lead product and solution positioning for complex, technical offerings, translating product capabilities and industry requirements into clear value propositions.
• Align marketing strategies and messaging across defined market segments and ICPs to support regional and vertical growth priorities.
• Partner closely with sales leadership to support enterprise pipeline development, account-based strategies, and deal acceleration.
• Oversee development of core marketing assets, including solution briefs, data sheets, case studies, competitive positioning, and executive presentations.
• Lead digital, web, and content strategy, including SEO, conversion optimization, and messaging consistency across channels.
• Guide field and event marketing strategy to ensure alignment with ICP, regional priorities, and commercial objectives.
• Support partner and ecosystem marketing initiatives that extend reach and reinforce solution positioning.
• Own market credibility programs, including thought leadership, analyst engagement, and executive visibility in industry and media.
• Establish performance measurement and reporting across campaigns and funnel stages.
• Build, lead, and develop a high-performing marketing team while remaining directly involved in priority campaigns, messaging, and go-to-market initiatives.

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• 10+ years of experience in B2B marketing, product marketing, or strategic communications roles for technical or enterprise software companies.
• Demonstrated experience translating complex technical products and industry requirements into clear, differentiated value propositions.
• Background in go-to-market activities such as product launches, solution rollouts, or major capability introductions.
• Strong ability to communicate with both technical audiences (engineering, security, operations) and executive or compliance stakeholders.
• Experience aligning messaging and campaigns across sales, product, partners, and marketing channels.
• Proven ability to support enterprise sales cycles and account-based strategies.
• Experience leading and developing marketing teams or cross-functional initiatives.
• Strong executive communication and stakeholder management skills.
• Comfortable operating in environments where product direction, regulatory drivers, and market conditions evolve rapidly.
• Experience in cybersecurity, industrial software, or other mission-critical technology markets, and familiarity with OT/ICS or regulated operating environments preferred.

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